Product owner that ships.
eCommerce · Open Source · AI
From discovery to deployment — fractional product ownership, eCommerce architecture, and AI-powered tooling. The right wheel already exists — the trick is knowing where to find it. When it doesn't, we build it. Open source made the knowledge compound. AI made it compound faster.
About
Whether launching from scratch or evolving a platform with millions of users — ProductOwner.ro brings a decade of shipping eCommerce software. Greenfield builds, migrations, integrations, scaling what already works. Discovery sessions map the landscape. AI-powered prototyping validates decisions cheaply before big commitments are made. Open source expertise ensures you build on proven foundations, not black boxes. By the time delivery starts, every decision has already been tested.
Here are a few skills and technologies I'm leveraging in my day to day work
- User Story Mapping
- Discovery & Experimentation
- Behaviour Driven Development
- Open Source eCommerce (Sylius, Magento, Akeneo)
- AI-Powered Prototyping & LLM Tooling
- Fractional Product Ownership
- Cloud Native (K8s, Cloudflare, Azure)
- ERP & Platform Migrations
- CI/CD & Infrastructure as Code
- Tinkering — if a tool exists, I've probably tried it
Experience
Fractional Product Owner & eCommerce Consultant
Multiple ClientsSylius multi-channel eCommerce (B2B + B2C) with cross-border shipping and Microsoft Cloud ERP integration. Security analysis and cloud migration for a global equipment manufacturer. Magento platform operations on Kubernetes after VPS-to-Azure migration. PrestaShop to Magento migration UAT and go-live support for a beauty eCommerce brand.
eCommerce Product Owner
GoProHeavily involved in the transition of GoPro.com to a modern headless eCommerce stack — decoupled frontend on Next.js, Salesforce Commerce Cloud, and ContentStack.
eCommerce Product Owner
AzrieliIsrael's leading marketplace eCommerce platform. Promotion engine, product feeds, and anti-fraud measures on Sylius, Akeneo, and Mirakl.
eCommerce Product Owner
BestValue & ObsentumGreenfield Sylius eCommerce for a retail-first company, starting in 2015. Migration from Sylius 0.19 to 1.10, multi-site architecture, ongoing evolution. During the pandemic, launched a Sylius eCommerce in 3 days for the parent company to keep revenue flowing while malls were closed.
Previously at Elefant · 2Performant · Groupon
Projects
Open source tools, products, and contributions. The wheel doesn't need reinventing — but sometimes you need to build a new one.
Products
SyliusCasts
Interactive tutorial series for learning Sylius customizations in 15-minute bites. Scroll-synced video, progress tracking, and comprehension questions.
Clickjacking Test Tool
Clickjacking vulnerability test tool. Hosted at clickjacking.productowner.ro.
Teams SharePoint Video Downloader
CLI tool for downloading Microsoft Teams meeting recordings from SharePoint before they expire.
Metabase MCP
MCP server that bridges Metabase analytics with LLMs. Query dashboards, explore data, and generate insights through conversational AI.
Rollout Timeline
Sprint planning and capacity management tool. Visual rollout timelines for coordinating releases across teams.
Claude Assistant
Plugin marketplace and framework for Claude Code. Extend your AI coding assistant with reusable skills and workflows.
Toolkit
Symfony Profiler MCP
Symfony bundle that exposes profiler data via MCP protocol to AI-powered IDEs.
Atlassian Jira & Confluence CLI AI Companion
API and CLI tools that give AI secure, token-efficient access to Jira and Confluence. Bulk transitions, bidirectional sync, ADF-preserving edits — faster and more reliable than browser-based workflows.
Outlook Calendar Proxy
Cloudflare Worker that fixes Outlook ICS timezone issues for Google Calendar. Used daily.
Epic Dashboard
Visual dashboard for tracking epics across sprints. Built to replace spreadsheet-based project tracking.
Sprint Scheduling
Capacity planning and sprint scheduling tool. Balances team capacity against backlog priorities.
Worklog & Tempo System
Capture work sessions, gather signals, reconstruct timesheets, download and upload to Tempo. Full timesheet lifecycle.
Transcript Tools
Search meeting transcript files by timestamp and keyword. Extract precise moments from Teams recording exports.
GTM MCP
Google Tag Manager MCP server. Manage tags, triggers, and variables through AI.
Matomo Analytics CLI
CLI for business impact analysis and tag manager configuration through Matomo. Conversion tracking, checkout funnels, and deployment impact — all from the terminal.
Deployment Readiness Tool
Production deployment safety checker. Together with the Atlassian CLI companion, automates deployment coordination across Azure DevOps, Git, Jira, and Confluence for streamlined stakeholder communication.
New Relic CLI
APM metrics, logs, and alert querying from the terminal. Performance investigation without leaving the command line.
Loki Log Query
Kubernetes log querying through Loki. Debug production issues with structured log search across pods and namespaces.
Azure Service Bus Sender
Message testing tool for Azure Service Bus. Send, inspect, and trace messages through queues and topics.
Akeneo Product Query
Akeneo PIM product validation and import investigation. Query product data, track sync issues, and debug import pipelines.
Community
Sylius
Community Product Owner from the early days. Shaping the direction of the leading open source eCommerce platform for PHP.
Symfony Romania
Co-organized Symfony meetups in Romania for nearly 5 years. Building the local PHP and Symfony community.
Other Contributions
Upstream bug fix for Claude Code hookify.
Contract-first API monorepo POC: one OpenAPI spec, three apps, three codegen tools.
Pet project — WIP MCP server that lets Claude play Caesar 3 (Augustus) or advise players in real time.
Quick-provisioning VPN server for secure remote access.
Raspberry Pi print server bridging a wired printer to WiFi.